Adding games to your team's sales process has been proven to get BIG results. As silly as it may sound to "play games at work", it's a fun, engaging, and a great way to get your entire team motivated to improve!
Gamification
The Secrets to Team Motivation
Motivating a sales team can be a difficult task, especially when faced with challenges like employee turnover, shifting priorities, and economic uncertainty. As hybrid work becomes the new norm, it is crucial for sales leaders and managers to analyze their strategies for motivating sellers to achieve company KPIs.
Why Motivation Matters
Motivation serves as the foundation for all our actions, but it requires significant effort to effectively inspire yourself and your team. Additionally, high turnover among sales representatives is a major challenge that leads to revenue loss for teams. In the realm of sales, motivation plays a vital role for various reasons.
Sales Motivation
Builds resilience
Sales is often difficult and involves a significant amount of rejection. However, salespeople who are driven and determined are more likely to continue their efforts despite facing rejection and obstacles. Instead of seeing these challenges as failures, they perceive them as chances to grow and enhance their skills.
Provides energy and enthusiasm
Salespeople who are motivated possess a heightened level of energy and enthusiasm, which they bring to their work. This contagious energy has the potential to positively impact customers, increasing the likelihood of their purchase.
Creates goal-oriented reps
Salespeople who are motivated have a strong sense of purpose and direction. They establish precise sales objectives and put in dedicated effort to attain them. This emphasis on goals enables them to stay focused and evaluate their advancement. Once a goal is assessed, it can be further developed.
Better customer engagement
When individuals are motivated, they tend to develop a sincere curiosity about the products or services being offered. This sincere curiosity results in enhanced customer engagement and the capability to effectively cater to customer requirements.
Helpful continuous learning
Salespeople who are motivated are more inclined to make investments in their personal and professional growth. They actively pursue training opportunities, engage in reading industry publications, and stay well-informed about market trends, all of which contribute to the improvement of their selling abilities.
Better attitudes
Maintaining a positive attitude is a characteristic commonly observed in motivated salespeople. This positive mindset not only influences their own performance positively but also contributes to fostering a more enjoyable and efficient work environment.
Promotes creativity and innovation
Salespeople who are driven and motivated have a higher likelihood of thinking outside the box and generating innovative solutions to address customer issues. This ability can distinguish them from their competitors and ultimately result in higher sales.
Rep adaptability
Adaptability is essential in the dynamic sales landscape. Driven individuals are more receptive to change, enabling them to swiftly realign their strategies according to evolving market conditions or customer preferences. This empowers your team to pivot efficiently without compromising important business metrics.
Sales Rep Turnover
Bad news for everyone
This crucial measure is utilized in sales management to evaluate the
reliability and efficiency of a sales team. Sales rep turnover is usually expressed
as a percentage - dividing the number of sales reps who exited the company (either voluntarily or involuntarily) in a
designated timeframe by the average number of sales representatives employed
during that same period.
High Turnover - High implications
- Increased recruitment and training costs
- Disruption to sales operations
- Inconsistent sales performance
- Decreased morale
- Loss of institutional knowledge
67%
of managers named low individual motivation as their top leadership challenge.
54%
of sales reps say they don't have great reward options available to them.
The 4 Types of Players
The Bartle taxonomy of player
The Bartle taxonomy of player types is a classification of video game players based on the research of Richard Bartle. This classification also works for 'gamers' in the workplace.
Just like Myers-Briggs helps employers understand personality types, the Bartle Test of Psychology can help employers understand player types.When designing incentives, awards, and 'games', knowing the player mix can have massive impacts on your outcome.
Achievers
Explorers
Socializers
